Management · reviewed 2026-07-27
Fairly review
Fairly offers a hybrid model with a $5k earnings guarantee for properties in select US markets.
Who it is for
Fairly is suited for property owners in the Pacific Northwest, Colorado, North Carolina, and South Carolina. As a nascent regional player, it appeals to owners prioritising a dedicated caretaker model.
The published facts, in plain English
Below is the published record, translated. Nothing here is inferred: each line starts from a field the company or our dataset actually carries.
- Fairly publishes no rate. The price exists, but only inside a sales conversation — so there is nothing here for you to compare, and nothing for us to check. The dataset records the qualifier “$5k earnings guarantee”, which is a description of how they talk about price, not a price. The empty field is the finding. Estimating one would be making up the very number you came here to check.
- Model: Hybrid. A hybrid model sits between full-service and co-hosting, which is convenient for the company and vague for you. Ask exactly which tasks sit on each side of the line before you sign.
- Scale: Regional (young). Enough size to have a second cleaner and enough proximity to send them. That combination is rarer than it sounds.
- Portfolio they claim: Early-stage. Useful as a sense of scale, and worth converting into the question that actually matters — how many properties does the person who would handle yours look after on the first Saturday of July?
- Where they say they work: PNW, CO, NC, SC. Their words, not ours. Check it against your actual town before anything else, because coverage is the one criterion that cannot be negotiated.
Our take
The company, founded by the Vacasa founder, operates a hybrid model. While the management fee is not published, Fairly provides a $5k earnings guarantee. Its market presence is currently limited to select regions, and the number of listings is in the early stages.
The data-desk note
Summarised in a single line by the dataset behind this site, Fairly comes out as:
“Vacasa founder's do-over — dedicated caretaker per home.”
Where it lands for a Michigan owner
There is no Michigan in Fairly's stated markets. It is here for comparison, not because you could hire it tomorrow. Its published coverage reads “PNW, CO, NC, SC”. The companies that actually publish Michigan coverage are collected in our management ranking and mapped town by town in the city atlas.
Against our pick, on published terms
Fairly publishes no price — the field reads “Not published ($5k earnings guarantee)” — while One Fine BnB publishes 20% full-service / 10% partner, plus a one-time onboarding retainer. That is not a claim about which is cheaper, because one of the two numbers does not exist in public. It is a claim about which one you can evaluate before a sales call.
What this review can't tell you
Published material runs out at this point. The rest is a conversation you have to have. Fairly can answer all of the following; this page cannot.
- What they actually charge. Ask for the percentage and the base in one sentence, so the answer cannot quietly change between them.
- Whether there is a minimum term, and whether it spans the months your property earns nothing.
- Account ownership. Ask it early and plainly: if this ends, what do I walk away with?
- Who actually attends the property out of season, how often, and what they are authorised to do when they find a problem.
Alternatives that publish a price
For a like-for-like comparison, these companies in the same category do print a number.
- Blueground — No mgmt fee (becomes your tenant)
- HostWise — 17–25% (published)
- One Fine BnB — 20% full-service / 10% partner
Verdict
Fairly presents an interesting option for owners in its target regions, particularly with its dedicated caretaker approach. For owners prioritising a Michigan-focused, owner-first alternative, One Fine BnB is our top recommendation.
All of the above is published material, recorded on 2026-07-27. Nothing here is estimated, and a blank field means a blank field. How we test sets out what we can and cannot verify.
Compare it with the companies mapped town by town in the atlas before deciding. The trade is almost always reach against proximity.