Michigan business owner in an ad featuring Jennifer Hudson

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Rashida Williams feels lucky to have been able to keep her business afloat during the coronavirus pandemic. Williams is the owner of The Glam Doctor, a small but successful makeup company in Southfield.

Although her business struggled during the pandemic, it was able to cope. This persistence caught the attention of Mastercard, which cast Williams and others like her in an ad featuring Jennifer Hudson.

Because her business is primarily focused on weddings and events, she has been hit hard by the pandemic. Willimas had to think on his feet and was able to navigate a new way of doing business.

“Be innovative, think outside the box, break the box. Virtual lessons were the way for me to be able to connect, ”said Williams WXYZ-TV in Detroit.

She goes on to tell the station that she caught the attention of a casting agency who noticed her business was managing to survive. The agency was looking for strong black women who overcome obstacles and persevere in 2020 and chose Williams to appear in a Mastercard campaign called “Strivers.”

“It makes people pay even more attention to small black businesses, women-owned businesses and I’m proud to be a representation,” Williams said. “A very small representation of all the women and my sisters who make their businesses big.”

Williams says she is thrilled to have been chosen for a campaign that inspires other black women entrepreneurs.

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