Lambert / 9thWonder Named Reference Agency for MEDC to Lead Michigan Business Marketing and Advertising



GREAT RAPIDS, Michigan and DETROIT, September 28, 2021 / PRNewswire / – The Michigan Economic Development Corporation (MEDC) today announced that it has appointed that of Michigan leader in integrated communications and marketing, Lambert & Cie., and its joint venture partner, 9thWonder Agency, a national branding, creative and media agency, to lead its marketing and advertising activities.

The new engagement will focus on presentation Michigan as a hotbed of opportunities and aims to secure that of Michigan Positioned as the premier four-season destination in the United States for travelers, business owners, entrepreneurs and workers in the new economy.

Strategic partners, who have joined forces in 2020 under the name Lambert-9thWonder to create an “integrated agency model of the future”, will spearhead marketing, advertising, media planning and purchasing and communication activities that will promote Michigan as a world-class shopping site. The combined agency has offices in Grand Rapids, Lansing and Detroit as well as talent hubs in three US time zones, and combines multicultural marketing, strategic communications and business acumen. Lambert was founded in Michigan by entrepreneur and CEO Jeff Lambert and has grown into the state’s premier integrated, minority-owned and MBE-certified integrated communications and marketing agency, 9thWonder is one of the nation’s top 50 advertising and media planning agencies.

“As Michigander, I couldn’t be more proud of my colleagues and more excited about this victory. It is an honor to be able to share our experience and our local culture. Michigan drive and passion for our home country in working for MEDC and emphatically showing the world “why Michigan?’,” noted Jeff Lambert, founder and CEO of Michigan-né Lambert & Co. “Our investment and our partnership with 9thWonder were built around our talent pool in Michigan and the ability to combine our national resources, and our common focus on business results and integrated campaigns are the perfect blend to elevate that of Michigan leadership and momentum as a world-class destination for work and play. “

Lambert / 9thWonder will work with MEDC’s marketing and communications team to generate new business opportunities for the state and to raise awareness of the full range of services offered by MEDC to Michigan businesses and communities.

“Working with Lambert to help MEDC achieve its goals is the perfect illustration of our vision for a new integrated agency model that focuses on impact on results,” said Jose lozano, CEO of 9thWonder. “Our combined team brings together some of the most creative and strategic minds in the country and will be based in our Detroit office, but also harnesses the experiences of talent outside the market for a very diverse audience perspective. Our multicultural marketing expertise also brings a new perspective to the national attraction work for MEDC, and we are excited to increase that of Michigan at the top of the ranking of the best business destinations in the world. “

About Lambert & Cie.
Lambert & Cie. is a pioneer of the integrated model of corporate communications and marketing with nearly 25 years of experience and today leads with strategic communications campaigns that deliver to the bottom line. The award-winning national company is one of the Top 40 PR Agencies and Top 10 RI Companies with Top 5 Best Practices in Automotive and Mobility, Education and Corporate Social Responsibility and nationwide mergers and acquisitions / private equity. With poles of talent at Grand Rapids (HQ), Lansing, Detroit, Houston, new York, Phoenix and Saint Louis, Lambert has received accolades such as Company of the Year honors from Public relations week and PRNews and founder Jeff Lambert was the first recipient of the Diversity Action Alliance’s public relations industry “Ally of the Year” in 2021. Lambert is a founding partner of TiiCKER, a marketing and benefits platform for consumer shareholders, an equity partner in a national minority brand and advertising agency 9thWonder Agency, and a global partner in PROI in the world, the world’s largest partnership of independent public relations firms spanning 120 cities on five continents.

About the 9thWonder agency
9thWonder Agency is an independent, minority-owned marketing agency made up of diverse thinkers committed to harnessing the power of difference. 9thWonder has offices covering North America, South America and Asia, with capacities including: branding, media planning, creation, research, digital strategy and development, social media and more. With clients in a wide range of industries, 9thWonder knows how to market to a diverse America and drive real results in the market.

About the Michigan Economic Development Corporation (MEDC)
The Michigan Economic Development Corporation is the state’s marketing arm and the leading advocate for business development, employment awareness, and community development with a focus on growth that of Michigan economy. For more information on MEDC and our initiatives, visit For travel information on Pure Michigan®, your trip begins at Join the conversation on: Facebook, Instagram, LinkedIn, and Twitter.

Contact for Lambert / 9thWonder
Cierra Mangal
T. 313.309.9512
[email protected]

SOURCE Lambert & Cie.

Related links



Leave A Reply