Crain’s Michigan Business: More Than Tourism Boosts Traverse City’s Economy


The blue water of Traverse City is known for several things, including water tourism, wine, and tart cherries. This reputation is well deserved. But that’s not all happening in the tourist town of northwest Michigan. For a region that does not have a large university and that is not close to any of the state’s manufacturing centers, it has a surprising center of entrepreneurship.

In this Crain’s Michigan Business report, you’ll read profiles of organizations and companies that are helping to diversify the economy of one of Northwest Michigan’s gems. They include a company that tracks satellites, a business incubator, and one of the country’s largest steel heat treatment operations.

In this special report:

â–ª The legend of computer technology puts his expertise at the service of startups: Computer technology legend Casey Cowell dedicates his time and money to making Traverse City a hotbed of entrepreneurship. Read the story.

â–ª Growing Northern United Brewing to Acquire a Farm: Northern United is a fast growing food and beverage company with operations in Northern Michigan including Jolly Pumpkin, Mission Table and Blue Tractor restaurants. Read the story.

â–ª Traverse City move spurs machine shop growth: George Janis founded Century Inc., a small machine shop, in Wyandotte in 1970, and four years later he decided he wanted to move the business to Traverse City. Read the story.

â–ª The 20Fathoms incubator seeks to create new businesses: Traverse City will take another milestone on the Tech Highway when 20Fathoms, a downtown tech and manufacturing incubator, opens on July 26. Read the article.

â–ª Faurecia’s investment enables Promethient to accelerate its development: Promethient Inc., a technology start-up in Traverse City, has landed a large but undisclosed capital investment from Faurecia Ventures. Read the story.

â–ª The space antenna maker receives an offer it can’t refuse and moves to Traverse City: Atlas Space Operations Inc. is purchasing components to build its own much cheaper antennas, some of which are even portable, and has developed its own proprietary software to collect and analyze the data. Read the story.


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